Hey there!

Priscilla Carlsson while travelling

I'm a UX designer and frontend developer driven by a genuine curiosity about people, why they behave the way they do, what frustrates them, and what makes something feel just right to use. You'll often find me mid-podcast about the human mind and behavior.

That curiosity shapes how I work. UX research doesn't feel like a method to me, it feels like a natural extension of how I engage with people in general. Pair that with a frontend background and I can move between the empathy of a user interview and the precision of a component without losing the thread. I use my different skill sets to grow as a designer and a developer, since understanding both perspectives makes me more versatile and holistic in my work.

I've always pushed myself to grow outside of comfort zones, like living and working from coliving spaces abroad, connecting with professionals with the same mindset. That same drive shows up in how I work: I care about the bigger product picture, not just the next screen, and I try to ground decisions in data rather than gut feeling alone. I'm always looking for ways to sharpen my process. A rapidly changing field isn't something to keep up with, it's something to lean into.

Life, unplugged

Illustrations of what I do outside of work

My skills

UX/UI-design

Research | UI-design | Design system | Prototyping | Usability testing | Testing | Visual identity | Graphic design | Workshop facilitating | Accessibility

PM | OKR | MVP | AI

Figma | Auto-layout | Claude | Stitch | Cursor

Frontend development

Frontend | Components | API-integration | Git & Github | Accessibility

HTML | JavaScript | CSS | React

Resume

Download CV

Experience

Member of technical staff, product and creative Jun 2026 -

Art.25 Consulting, Stockholm

  • In charge of UX/UI of a risk and compliance platform, including AI governance, working closely with founder
  • Prototyping with AI, implementing frontend code, updating website

Product designer Nov 2025 - Jun 2026

Din Psykolog Sverige AB, Stockholm

  • Project lead from research to implementation/shipping, owning the design process of my own project in an OKR-driven product organisation, aligning design work to business objectives
  • Facilitate user interviews and usability testing
  • Analyze data to drive design decisions, from A/B-testings, funnels, heatmaps, interviews and surveys, in collaboration with product owner
  • Defined data tracking points and collaborated with tech team for implementation
  • Workshop facilitating with my user journey mapping as the foundation
  • Iterations of the patient and caregiver platform as well as landing page in Figma
  • Internal presentations, onboarding material, info graphics, illustrations, UX-writing

Product designer Sep 2025- Oct 2025

Domira, Stockholm

  • Heuristic evaluation of the app’s design, recommending improvements
  • Conduct user interview to surface pain points and deliver insights
  • Led and coordinated a cooperation between Domira and my classmates

Sustainability Controller Sep 2024 - Oct 2025

PE Teknik & Arkitektur AB, Stockholm

  • Analyzing the company's effect on the people and planet
  • Implementing and managing the sustainability system, following CSRD regulations
  • Presenting Materiality assessment to the company board

Accountant Apr 2019 - Oct 2025

PE Teknik & Arkitektur AB, Stockholm

  • Responsibility for treasury function, doing the liquidity forecast
  • Contact person for dialogs with the company bank
  • Completed the talent program for leadership and business acumen

Visual merchandiser Jun 2019

Mari's deli, Stockholm

  • The gig included decorating a store window.

Shift lead Jul 2018 - Aug 2019

McDonald's Barkarby, Stockholm

Student lab participant Oct 2017

Berghs School of Communication, Stockholm

  • Solving a real communication issue for Länsförsäkringar in cooperation with students from various schools, divided into teams to compete
  • Presentation of our ideas for the customer
See presentation (opens LinkedIn in a new tab)

Education

UX/UI-designer with frontend competence Sep 2024- Jun 2026

Chas Academy, Stockholm

  • UX/UI, interaction design, graphic design, research, usability testing
  • HTML, CSS, JavaScript, and React
  • Teamwork together with developers and devops from other programs
  • UX-lead in cross functional project, applied usability testing insights to iteratively improve user flows and interface decisions
See grades

Digital accessibility Sep 2025- Oct 2025

Axess lab, Stockholm

  • Why and what accessibility is
  • Trying out accessibility tools such as screen readers

CSRD Sep 2024

Aktuell hållbarhet, Stockholm

  • Sustainability reporting

UX-design Feb 2021- Feb 2022

The UX Design Institute, Online

  • Research process
  • Design patterns
  • Heuristics
See grades

Business, tech and design Aug 2015 - Jun 2019

Södertörns University, Stockholm

  • Bachelor degree in business with a major in marketing
  • Courses in design thinking, prototyping and at Konstfack
  • Courses in material theory at KTH
See grades

Marketing Jan 2018 - Dec 2018

Tecnológico de Monterrey, Mexico City

  • Mix of marketing courses and a marketing assistant internship at Totem Group MX, which included market research for expanding their restaurant concept to Texas
  • The subjects were: Product development and Global brands; Enterprise, Culture and Business in the world; Innovation, markets and technological development; Consumer behaviour; Marketing and Creativity; Philosophy and contemporary thought; Spanish I and II
See grades

Psychology 1 Aug 2011- Dec 2011

Stockholms University, Stockholm

  • Social, biological, cognitive and development psychology

Additional experience

Zookeeper Jan 2015 - Feb 2015

Zoorefugio Tarqui, Ecuador

Volunteer work where I cleaned the living spaces of rescued animals and prepared them food.

Volunteer Jun 2016

Eel river clean up project, California

Volunteer work where picked up trash from the river.

Dancer May 2017 - Jul 2017

Core of Culture, Sweden

Performance for Core of Culture at Kulturernas Karneval in Uppsala and at Luleå Hamnfestival.